Effectively Implementing Interactive Video-based Learning

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The positive impact of interactive video on e-learning effectiveness is well-documented. Video-based learning can be very versatile, the style of the interactive videos is easily customizable to match the learning objectives of the audience. These factors make it imperative as a learning solution for a variety of training challenges at the workplace.

Effective Implementation of Interactive Video-based Learning

In this blog post, we make the case for implementing interactive video-based eLearning to ensure that the learning always sticks, and can be easily summoned, when required.

What is interactive video-based eLearning

Interactive video-based learning comprises videos that allow and support interaction by the learners. Learner engagement is thus a combination of passive and participatory. They can range from clicking on a hotspot to choosing to branch out and everything in between like scrolling, hovering, dragging, and gesturing.

Benefits: why do we urge you to opt for this medium

Engagement: Interactive videos provide experiential and immersive learning, as the learner can control and direct his learning, thus being involved more comprehensively than he would in a flat, linear, ‘watch-only’ scenario. Interactive videos allow for skillful use of narrative and characters, including the following interactive functionalities towards gaining and implementing knowledge and information.

  • Customized learning path for specific outcomes
  • Intermediate interactions to explore or reinforce learning – content, quiz, hotspot, poll
  • Appeal to all learner profiles
  • Branching scenarios – different learning paths for learners to explore in safe environments
  • Exploring content layers
  • Gamification elements
  • Real-life scenario-based learning
  • Microlearning
  • Story-based learning with interactivities helping learners explore/drive the plot
  • Decision-making through assessments and branching
  • Tracking learner’s progress on an LMS
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All of the above transform the learning and communication from a passive, one-way transmission of information to an exchange of information where the learner actively participates in the learning, thus kindling and sustaining a deeper engagement with the content.

Things to Remember and Mistakes to Avoid when considering this medium

Developing interactive video should be driven by some key objectives. As Learning Mangers, we should ask ourselves the following questions before embarking on this mission to create Interactive Video-based learning:

What is the content about?

If the content concerns the deep learning of facts or concepts, an interactive video may not serve the purpose of retention. Having said that, the learning can be reinforced with videos showcasing the implementation of the concept or philosophy with user participation. Take, for example, the Vision and Mission statements of an organization. While these must be taught as passive, text-based learning, interactive videos highlighting real scenarios of their implementation, with the learner actively participating, makes for effective engagement, and deeper learning. Similarly, while teaching corporate law. While the laws must be presented as is and must be memorized, specific instances of how they actually play out in corporate life with the learner’s participation will enable a richer experience and one that will sustain.

What is the instructional goal?

Is the module being developed to enable the learner to gain theoretical knowledge of the subject, to experience its practical aspects, to solve problems, to build a system, to acquire a specific skill, to acquaint the user with new policies, new products, enhancements, consequences of choices – the list is infinite? The question must be explored from all angles, before deciding on the medium of development.

What is the learner’s takeaway?

Allied to the above question, the answer to this question must be clarified at the outset. Must the learner simply understand, or apply, analyze, evaluate, and create? If it is the first level – understand – then an interactive video-based approach may be over-the-top. If it is any of the advanced levels, then an interactive video-based approach will fit in. 

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Ensure your videos are crisp, succinct, and interesting. Long and boring videos packed with dense information is a sure-fire way to goad the learner (who has a million things to do) to click the Stop button!

Avoid presenting content as mere facts, figures, and plain vanilla knowledge. Create a storyline with characters, scenarios, role-plays, decisions, consequences, and closure. 

When and where can you deploy video-based learning?

The applications of video-based learning are endless. Some of the possibilities are listed here:

Blended learning: Interactive videos can be a tremendous support to instructor-led learning. Use them to present role plays, decision making, scenario-based assessments, all of which only serves to further reinforce the learning.

Just in Time Learning or Pull Learning: Interactive videos which provide byte-sized nuggets of information on demand. This could range from how to start an engine to how to handle an irate customer – essentially any performance support interventions can be easily and quickly developed as microlearning nuggets available on demand.

Formal corporate training: A whole range of essential Corporate programs ranging from Induction, Compliance, Sales, Product, Service, and more can be developed using interactive video, to make the learning experience truly memorable and easy to recall.

Learning Effectiveness of Interactive video-based eLearning

Studies from as early as 2005 showed the way forward for interactive video-based eLearning.

“Interactive video in an e-learning system allows proactive and random access to video content. Our empirical study examined the influence of interactive video on learning outcomes and learner satisfaction in e-learning environments. Four different settings were studied: three were e-learning environments—with interactive video, with non-interactive video, and without video. The fourth was the traditional classroom environment. Results of the experiment showed that the value of video for learning effectiveness was contingent upon the provision of interactivity. Students in the e-learning environment that provided interactive video achieved significantly better learning performance and a higher level of learner satisfaction than those in other settings. However, students who used the e-learning environment that provided non-interactive video did not improve either. The findings suggest that it may be important to integrate interactive instructional video into e-learning systems.”

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This is further corroborated in 2019: “Interactive videos have many educational benefits. Several studies have demonstrated that interactive videos can increase students’ motivation, satisfaction, and also performance in learning. Video interactivity is considered flexible, motivating, and entertaining. Interactive videos facilitate differentiated and personalized learning since they allow learners to act independently, follow their path, and maintain their pace. They increase learners’ satisfaction over the educational process and transform passive watchers into active learners.”

Interactive Video-based learning takes after classroom-based lectures as a means of training. In the context of corporate training, using interactive video has been plagued by the inability to track user interactions. However, this problem can be easily overcome with the integration of interactive videos with a Learning Experience Platform, such as Fractal LXP. An LXP makes it possible to collect data on learner choices and other key information that can help to learn administrators build better training programs.

To find out how Origin Learning can help develop effective training programs using the latest developments in the science of learning technology, get in touch with us at info@originlearning.com.

This case study explores how we boosted course-completions by 20% and sales success by 11% using interactive video simulations to improve an existing training program.


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