Let’s start with some info snippets: Did you know that soldiers in World War 2 were trained with video-based learning to enhance their skills?
A very popular technical learning video entitled ‘Around the Corner – How Differential Steering Works’ was produced in 1937. Uploaded to YouTube in 2009, at the time of writing this blog, the engaging video has been viewed over 14 million times!
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Video-based Learning, as we know today
It is safe to say that we can barely fathom a life without Google and YouTube. It has revolutionized internet usage, and YouTube today is the go-to place for anyone looking for engaging video content across genres and expertise levels. Its popularity has certainly paved the way and has established the video-based learning approach as one of the primary tools to have in your L&D arsenal. What works beautifully, is the fact that a video-based learning approach can be deployed independently or as part of an instructor-led module, and yet enjoy maximum impact and learner engagement. A video-based learning approach helps learners to retain information better and recall more effectively, and this is what L&D professionals bank on to ensure effective application of learning in the workplace.
There are several ways to deploy a video-based learning approach but let us begin by understanding in detail why the approach works. This would further help us to refine our production, and deliver a water-tight video-based learning program.
Benefits of Video-based Learning:
Multisensory Learning Engagement
As the name suggests, multi-sensory learning happens when the learner engages all the senses with the learning event that he is participating in. Video learning is eminently suitable to multi-modal learning, as it employs images – moving and static, text, sound and audio enhancements, allowing for the learner to engage more wholly, and thus learn better and retain better. Engagement is but a natural outcome. Students process information faster and more effectively. The human brain processes videos 60,000 times faster than text. In a very interesting article “Video vs Text: The Brain Perspective” by Liraz Margalit, the author reports “When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video… it is much easier for us to become emotionally attached to something we watch in a video than something we read in an article.” Using engaging videos to deliver impact has been used since time immemorial and will only continue.
Any subject under the sun can be taught using videos. Whether it is teaching language – with text, audio, body language, etiquette, using a tool, performing a complex engineering or medical procedure, problem-solving, academic subjects in school or college, corporate training, improving productivity, critical thinking, applying philosophy to real life, they are all suitable subjects to be taught via video and hold the learner’s attention. Video-based learning also enhances the capacity for recall. This article explores the 100 + best educational YouTube channels with subjects as varied as learning math to learning the guitar, caring for animals to thinking like a lawyer, applied psychology, and everything in between.
21st-century learning is all about need-based learning interventions aligned with our on-demand expectations. Users prefer to ‘pull’ in the learning as and when they need it, on-th- go. Advances in digital technology, the ubiquity of the smartphone, the lack of linear time for structured learning have facilitated and empowered learners to learn on-the-go and tackle challenges in the real world with ready resources available with a tap or a click on the mobile, tablet or laptop. In the corporate world, where training schedules are getting diluted and emaciated by the day, while expectations of high performance are increasing exponentially, learning videos are immensely effective by “enabling users to access at the point of need and find compressed nuggets of content that can help them with specific tasks or workflow”. There is a reason why microlearning videos are a rage!
Flexibility of Pace
Users are comforted by the reassuring fact of the video’s availability within a defined period or perennially so that they can visit or revisit the learning anytime. Additionally, they can start, stop, rewind at any point where there is a need. This inherent flexibility of video-based learning is a potent factor for the popularity of this learning medium.
Mobile, tablet, laptop, desktop, on the internet, offline – video-based learning can be accessed on any device, making learning on this medium a seamless experience for users. Accessibility in this age of advanced and evolving digital technology, is a colossal draw.
Microlearning, as the name suggests, is learning in small chunks, where the training is delivered in small bites, i.e short bursts of content in text and/or multimedia, providing specific information aimed at delivering one learning objective. Two consistent features of this medium regardless of where and how it is deployed are:
- Brevity – this is the one underlying, non-negotiable characteristic that defines this medium of instruction. The duration could range from a few seconds to up to 15 minutes, but certainly not longer.
- Single idea/granularity – the content is confined to ONE specific topic, idea, or concept.
Engaging videos are ideally placed to deliver microlearning modules for effective consumption and application of the learning. Independent studies have reported that learners skip ahead if videos are longer than 9 – 12 minutes.
Multinational and multi-location organizations often suffer from a lack of consistency and authenticity in conveying statements of mission, vision, goals, and other such corporate and internal communication to its employees and the world at large. This can and often result in contradictory signals and misleading communication, which are dangerous impediments to the smooth running of operations and business. When text format documents are deployed to convey such critical information about the company or brand ethos, most often it is not consumed by employees in the way it was originally conceived. Thoughtfully produced videos on the other hand, are a great driver for continuity and consistency as they are easy to distribute across locations, and convey a coherent message.
Reduces Training Cost
With the plethora of paid and free software available, the cost of producing a video has reduced exponentially, as has the complexity in developing one. This one-time cost offsets the higher and repetitive costs of Instructor-led Learning which includes travel, place, and time costs and learning which cannot be revisited without recreating the entire environment. Reports suggest that video-based learning can result in 50-70% savings for a company. It is well-known that Microsoft saved a whopping USD 303 per learner, with the implementation of video-based learning. The return on investment then is colossal, and organizations are increasingly conscious of this advantage.
Conclusion: Video-based Learning is here to stay
In these times of a raging global pandemic; with social distancing being the absolute norm, video-based learning is the medium to explore when developing training modules for the workforce, given its all-around adaptability, accessibility, and lower production costs.
To know more about video-based learning courses and how engaging videos can be effectively created and deployed to suit the needs of your organization, do connect with us at firstname.lastname@example.org
Discover specific solutions on video-based learning that we created for our clients and explore the world of opportunities to address your training needs.