‘Product Adoption’ is a process or a series of stages during which a person is convinced about a product and begins to use it. We live in an increasingly SaaS-driven world where competing companies strive to offer innovative products at attractive prices. Hence it is important for organizations to invest in appropriate strategies to drive product adoption. In this e-book, we examine different facets of product adoption, how it can be driven, its role in fostering user-engagement, and growth of an organization.