Sony, Samsung, Dell, and Intel are some leading global brands that are recognized as trend-setters when it comes to the world of technology and consumer electronics. However, these brands compete vigorously to stay ahead in their respective businesses. They realize that consumers are no longer isolated, thanks to the digital advancements and the Internet of Things (IoT). So, when these giants launch products, the dispersed profile of discerning consumers, wait, watch, compare, and collate information before finalizing their decision. If one were to track the range of products available in the market today, they can either get confused or choose to derive clarity on the relevance of the latest release. Digital strides, information explosion, internet penetration and newer or emerging markets have caused the brand clutter to get louder. The rush for online shopping is forcing marketers to bundle their products in ways that highlight the experiential flavor of purchases.
Consider this – how about an application-integrated refrigerator with in-built smart technology that allows the ‘owners’ or ‘users’ of the product to find out the list of grocery items to buy if they forget while at store! Would you call it convenience of shopping or access to a ‘convenient’ memory? If taking a photo of the refrigerator is a feature, don’t forget unique features such as leaving notes, sharing posts, or sharing calendar when you are at home or on the move! Home automation plus digital controls can work wonders. ‘Experience the IoT’ is what marketers chant!
Televisions with screen sizes ranging from 49 to 88 inches could well become the new ‘baby’ of a household which may be adding appliances by the minute if not by the second. Control over 200 ‘smart’ compatible devices in a single point is now available. Features such as expanding color range and zooming into any detail or life-like rich depth in pictures are giving a new dimension to experience. Touch is digital, making experience personalized and convenient. A kitchen centerpiece or a workplace product – comes today with touch screens, audio and visual outputs that change the relationship between people and devices.
Intel says it is technology that will act as a catalyst for new-age creativity. Imagine a collaboration that provides a technology spin to manufacturing expertise! ’Full-sensory’ opportunity exploited to give more performance and generate more sensation.
Sony pitches to its prospective customers are based on the functional and emotional benefits of its latest slew of products. Dell has brought in customizable computers leaving it up to the user to opt for touch or non-touch product, aside from USB type data holding and enhanced wireless features in its release announcements.
Brands such as UnderArmour, Identilock, and Exosuit cater to the specific needs of a growing set of consumers, who are fitness and safety conscious. For instance, Identilock has introduced smart technology for gun safety. The app-less and non-computer interface uses air gapping concept to unlock the gun. A bio-metric feature enables the gun to unlock with fingerprint under a second preventing accidental discharge or wrong user access. UnderArmour has launched its first ‘connected’ sneaker that has an accelerometer. Steps and distance measure is possible with this product. Data tracking is also a key feature wherein activity monitoring is enabled. Exosuit is yet another brand that has elevated the experience of simulation. Consider the possibility of data support that helps in the capture of relevant information to monitor macular degeneration, arthritis, blurred vision and drunken speech! Each robotic interface is progressively becoming superior.
Devices of today come with innumerable features that strive to leverage technology to the maximum. Intuitive design, use of high-end materials, compatibility, size, weight, adaptability, and smartness are the features that new-age products boast of. Look at how simple gestures can be converted to mini data that is then transferred to a computer and with the use of software, these get transformed to music pieces! That’s the power of the technology and its applications in diverse fields – art, fashion, and entertainment.
Innovation is centric to product launches irrespective of their use. Like the product users are ready for newer and newer experience, organizations too have to embrace faster, trendier, and smarter learning technologies that will aptly fit into the existing or fresh developmental architecture. Technology will become obsolete but learning cannot! To stay relevant, let’s draw similarities to the environment under which products and learning operate.
- Constant innovation is core
- Use of smart and relevant technologies
- Data driven and real-time experience
- Understanding the importance of the Internet of Things
- Big data and Analytics – how they can be put to use?
- Experiential and personalized approach
- Measure of progress
- Adaptability and user experience
- Focus on performance