Mobile Learning is still new. Even for companies who have added mobile learning to their existing eLearning formats, there is a lot of scope for improvement and revision for many of them. Let’s say you have developed an app which your employees must download to get started with mobile learning. Your job as a training manager doesn’t end there. May be the app has some bugs which need to be fixed. May be the overall layout and navigation and app is not optimally suited to how and when learners use it, or may be if you’d just know how a typical learner uses the app, you could do so much better. Mobile app analytics can help you solve these problems.
Just like we use analytics to mine big data and derive useful inferences that later on aid in business decision-making, mobile app analytics help track users’ behavior with your mobile app. It helps you do the following things:
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Monitor your users
Mobile app analytics let you know which employees in your organization are using the app most. Are they the sales personnel or the technical staff? Are the financial managers not using the app much? May be the content that you’ve added for them isn’t very useful. You can ask and answer questions like these, conduct follow-ups with these people and then rework to improve your app’s relevance.
This becomes relevant if you are a large organization operating in multiple locations, and possibly in multiple businesses. Mobile app analytics help you monitor traffic when you have a large user base, so that you can mine data for frequently searched keywords. If your app is downloadable on the internet for non-employees too, what kind of people are being directed to your app, and how many of them are downloading and using it. What devices are people using most to use your app? Do most of them use it only on tablets? Do you need to re-look at how your content appears on a smaller screen or on a particular operating system, say Windows?
Get real-time reports
Mobile app analytics tools can even let you view users’ screens as and when they are using it. What links/tabs do they click on the most? Is the app slow to use? Are there bugs which lead it to crash sometimes? Are the Flash elements appearing as you’d want them to? What is the last page learners usually access when they exit the app? Answers to these questions make you in a so much better position to understand the actual user experience and improve it thereafter.
What is the general sequence of pages that learners visit in your app? Is there a page that you’d really want them to go to, but they don’t? Knowledge about user flows again helps you make your mobile learning app a smarter one.
The current tools and technologies are empowering us to monitor bursts of data that was so far completely futile. It is wise to use these tools to be a better mobile trainer.
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