Human Resource Management is one of the crucial areas of overall business management. In fact, it can be aptly called as the backbone of an organisation because it provides the human capital without which it is simply not possible to conduct business. Changes in technology combined with a shift in industries’ dynamics and attitudes of people have transformed the role of HR into a more demanding, more agile one. Here, we have compiled 4 trends that are shaping the way HRM is evolving:
Big data is being used in two ways. On one hand, recruiters are using analytics to predict what kind of employees will do best in a job; say by finding the correlation between employee productivity and academic performance. On the other hand, with big data producing so much information, the onus is on HR to present all that information in a way that becomes comprehensible and engaging, say by storytelling.
Gone are the days when organisations could take employee loyalty for granted. Attitudes have changed as people have become more career centric. They want jobs that not only compensate them, but also help them grow professionally. HRM must either chalk out career development paths for their employees or bear the brunt of losing them. The developments in learning technology are further making it possible for HR Managers to dissolve the traditional “training” programmes and make learning and talent development an inherent part of the work culture.
Social Media skills and Employer Branding
Following the lead of some of the best positioned organisations, companies today feel the need to establish themselves as brands which are high in demand to work for. A 2013 research has found out that this process is being led by the HRM function, which uses the social media to reach out to people. The two-way communication that social media facilitates, is making it possible for organisations to quantify the results of their branding activities in a much better manner.
Last but definitely not the least, the rise of technology has made it possible for employees to maintain better work-life balance. Learning programmes that can be conducted online, webinars and virtual conferences as well as the possibility to work from remote locations are all making it possible for people to balance their personal and professional lives according to their preferences. It is however, upon HR Managers to use their acumen and design work roles in such a way that employees perform to their best without feeling over-burdened.
Skilling your employees in the manner that is most relevant to their job also has a huge bearing on their involvement and productivity. Thus, HRM must collaborate with the learning department to ensure that the training and development programmes being delivered to employees are in synchronization with the needs of the organisation.