Designing An Effective Elearning Content Strategy

Just like with anything, your elearning course must have a carefully thought out plan and the right mix of elements in order to be able to capture the audience. Content strategy is the plan which outlines what form of content will be made available to learners in what form. That is, what will be taught through videos; what will be available for reading, so on and so forth. Designing an effective elearning strategy involves communicating all the training material to employees in a way that best appeals to their learning psychology. Obviously, it requires some amount of understanding of the basics of learner psychology.

Designing An Effective Elearning Content Strategy

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Say no to generality

Enough of general-definition-like sounding text. Relating and understanding information becomes a boring and hence arduous task if it is too abstract. Instead, information that is brief and crisp is perceived to be more applicable at the job. Divide your course into short, digestible pieces, say in the form of “How to” guides or videos, so that each of them serves its own specific purpose in transferring learning.

Say yes to an emotional connection

Ever wondered why is it so convenient for people to watch movies or read novels? Your learners are human beings, and emotion comes naturally to them. They have an inherent capability to understand and retain more information if it is communicated in a way that appeals to their emotions, that is of they can somehow connect with it. Storytelling does this beautifully, and so does anecdotal narration. Present learners with specific examples from your work life or from similar situations of others, and how those issues were solved or those tasks completed.

Let learning come to life

Animations, videos, images- all of these are worth a thousand, no, a million words when it comes to imparting knowledge. Again, do not add videos just for videos’ sake. A video does not mean you record a senior marketing manager simply talking about branding. That is just equal to putting your learners in a classroom and making them listen to an instructor. By videos, we mean concepts simplified and explained in a visually appealing and understandable form. Like the one here that explains the 2008 financial crisis.

Make it interactive

You’re probably tired of hearing the words “interactive” and “responsive” over and over again. But the fact is, having and interactive and  responsive elearning interface is important. Learners feel greatly satisfied and and confident when they can apply what they have learnt and see the results of their actions. Adding game elements works wonders to this. For examples, short quizzes or riddles that test employees knowledge or mock on-the-job sessions that lets them apply their learning. If your budget allows, go for full fledged game-based and simulation-based learning and you’ll be pleasantly surprised to see your audience enjoying their training!

Start small rather than not starting at all

The golden rule. Many of these efforts take time and money to create. Instead of being discouraged by those, identify what you can do and build on that. Start small; start with making infographics, images and simple animations. Once you get the basics right, developing on them will be as much fun for you as much it will be for the employees who will learn from them.

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